I have a love/hate relationship with Social Media.
Personally I don’t think most businesses get a return on investment (ROI) for the time it requires. And there’s a natural time-suck vortex that occurs when you spend too much time on social media during the day. That’s why it’s really important to budget your time doing “social”.
Some businesses are well suited for Social Media. Others are not. Social media experts may read this and laugh, but other marketers know what I’m talking about. The social media landscape changes daily and it’s almost impossible to keep up with.
Yes, you should have a presence on and maintain a consistent brand on social sites.
At the very least secure your brand names on these platforms.
To get started, share your blog posts on FB and Twitter, create some videos and images that help explain your brand or product and post them to YouTube or Instagram. Just offer value and share relevant content in your industry to get your feet wet 30 minutes a day. Forget perfection and just be authentic.
You can also automate social posting with tools like Buffer.com. The more you do this, the easier it will become.
However if you don’t feel comfortable doing social, that’s fine. Delegate it to someone in your company that does, or hire a 3rd party to help.